By ‘place’ market refer to the sum of locations by which the product moves from the supplier to the consumer.
‘Place’ is a point at which the customers are able to access the information about a particular or service and get the final product.
‘Place’ also includes the process of distributing the product and the type of delivery service that is offered to the final consumer.
Unethical practices arise in “Place” when the marketer adopts:
- Distribution to Exclusive Territories: i.e. when the marketer distributes products to certain restricted or exclusive territories. Unethical practices may also arise when the marketer stops distribution at a particular place because of not yielding profits. Consumers who frequently purchase a particular from the desired place. Customers who regularly buy products from those places will have to depend on other place to get the products of their choice.
- Dealer Rights: Another ethical issue relates to the rights given to the dealers. The markets may at times give exclusive rights of distributions to only certain dealers, which may misuse such right.
- Dumping: Due to open market another unethical issue relates to the dumping policy of certain countries. It is the act of a manufacturer in one country exporting a product to another country at a price which is lower than the country wherein they want to dump the products. In such a case the products may be available at cheap rates.