Norms are standards of group behaviour – essential characteristics of group life id that it is posses of a set of values which regulates the behaviour of individual members. Groups are the products of relationships among the members. When a member of individuals interacts, a set of standards develops that regulates their relationship and modes of behaviour. These norms are general standards of conduct that helps individuals judge what is right or wrong, good or bad at any firm, home etc.
Norms are enforced for various reasons are:-
- To facilitate survival of the group.
- To simplify or clarify role exceptions.
- To help group members avoid embarrassing situations.
- To express key group values and enhances the group’s unique identity.
Defined in the worker of Robert Kreitner, “norms are general standards of conduct for various social settings”.
According to Broom and Selzmick, “The norms are the blueprints behaviour, setting limits within which individuals may seek alternate ways to achieve their goals.”
They expected behaviour or even ideal behaviour. They incorporate value judgments.
- Norms related to group survival.
- Norms which clarifies role exceptions.
- Norms which avoids embarrassment and protects self – image
These are certain norms emphasis key values and enhance group’s identity.